Online marketing can learn from ordinary advertising
Internet marketing is a complicated business. The best campaigns typically use a variety of strategies. Pay per click works particularly well and often helps businesses get off to a good start. Not all consultancies have the experience and skill however to craft excellent advertisements. Some struggle to outperform their rivals because they do not know […]
Mobile design has to walk the walk
The increasing importance of mobile search has attracted a great deal of attention from experts and other commentators. An enormous number of articles have been written about the need to adapt to the huge number of people using their smartphones to search. However, there has not been enough focus on the practicalities of mobile phone […]
Facebook advertising under the spotlight
Even before its initial public offering, there were some people who were sceptical about the value of advertising on Facebook. A recent survey by Ad Age has looked at this issue in depth. Its findings are open to interpretation and do need to be supplemented by further research. However, they are relevant to social media […]
Is Yahoo Answers under pressure?
The fortunes of Yahoo are of real interest to everyone who is involved in search engine optimisation. Google and Bing may be the most popular search engines, but ignoring Yahoo can be a strategic SEO error. Yahoo has not performed well in recent years. It shed 2,000 jobs in 2012 and also lost its chief […]