Internet Marketing
Focusing On Buyer Personas
For search engine optimisation to be effective, excellent content must be used. Some consultants now believe that the concept of the target audience is a bit too broad. They prefer to use content which is aimed at buyer personas. An SEO service has to assess different sites and see whether or not this kind of […]
3 mins read
No more silo thinking
When consultants are engaging in more than one activity, it is important that they absorb lessons from everything they are up to. ‘Silo thinking’ can mean that they fail to perceive that what works well in one sector of activity might be relevant to success in another.
3 mins read