The Smart Way To Start A Limited Company In The UK

Starting your own business is an exciting journey, and setting up a limited company in the UK can help you look more professional. But here’s the thing: it’s not enough to just choose a name and sign up for it. Knowing how to setup a limited company in UK properly will save you time, avoid […]

5 mins read

Focusing On Buyer Personas

For search engine optimisation to be effective, excellent content must be used. Some consultants now believe that the concept of the target audience is a bit too broad. They prefer to use content which is aimed at buyer personas. An SEO service has to assess different sites and see whether or not this kind of […]

3 mins read

No more silo thinking

When consultants are engaging in more than one activity, it is important that they absorb lessons from everything they are up to. ‘Silo thinking’ can mean that they fail to perceive that what works well in one sector of activity might be relevant to success in another.

3 mins read