Demand for voiceovers may rise
When firms expand their operations overseas, it is important for them to be able to access effective and accurate audio translation services. For example, they might require a Spanish voiceover for advertising material, training videos and so on.
Given the fact that international trade is becoming more and more common, demand for audio translation services may well continue to rise.
Highlighting the trend towards globalisation, the expressandstar.com recently noted that UK Trade and Investment (UKTI) has been encouraging West Midlands small and medium-sized enterprises (SMEs) to take part in visits to countries like Brazil, India, China, Australia, the United States, Japan and Singapore.
Regional director of the organisation Doug Mahoney said: “We all know by now the importance the government is attaching to growing international trade to boost the UK economy. But so many companies in the West Midlands – particularly SMEs – still hold the view that the effort, time and funds they may have to invest, wouldn’t be worth the return. Yet how wrong they would be.”
According to the expert, UKTI research has found that 58 per cent of SMEs said exporting led to a level of growth not otherwise possible for their company, while 44 per cent reported a direct link between exporting and increased turnover. Meanwhile, the same percentage claimed that exporting had significantly increased their profile and credibility.
Mr Mahoney also pointed out that enterprises are not restricting themselves to traditional overseas markets in Western Europe. Around a third of all SME exporters already deal with nations outside of Europe, he suggested.
Given the commercial potential of trading links like this, it may be well worth firms’ while investing in translations such as Spanish voiceover services to help them get a foothold in foreign markets. While activity like this is not without its challenges, it can lead to major rewards.
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