Consumers are turning to the web to buy beauty products

Increasingly, consumers are turning to the web to shop and it seems this is no different when they are on the lookout for body care products.

According to research conducted by global strategy consultancy AT Kearney, more than 38 per cent of people who shop online in UK have bought beauty secrets Products and personal care products in the last 12 months.

There are many different reasons why a rising number of people are opting to purchase items like this in cyberspace, as opposed to heading to high street outlets.

Four in ten of the individuals polled said they bought beauty products online because of the convenience this form of shopping offers. People lead busy lives these days and so it is no surprise that they are keen to save time and energy.

Of course, it is not only skin care products and other similar items that consumers are sourcing over the internet.

The study also revealed that 36 per cent of consumers have shopped for apparel online, while 22 per cent have bought furniture and 16 per cent have invested in items of furniture.

Commenting on the findings, senior consultant at AT Kearney Karina van den Oever said: “Beauty brands and retailers have made a good start with ecommerce but there is still some way to go. Online is clearly an area with immense growth potential for the beauty sector but firms will need to embrace a fully multi-channel marketing approach to engage successfully with the modern-day customer.

“There is a golden opportunity here for brands to expand their online presence and for retailers to re-think the role of their physical stores in an increasingly online world.”

It seems likely that the popularity of online shopping will continue to rise, meaning yet more people may head into cyberspace to stock up on beauty products and other goods.