Despite an almost global recession, sales of designer dresses continue to grow. Regardless of the economic conditions it is important for women to look good. As a result, many women are willing to go without other things to be able to afford the clothes that they want. However, designers have recognised that many of their customers have less to spend and have changed the way they do business as a result.
How Designer Dresses Have Evolved
If you want to you can still buy a designer dress, from a high-end fashion house and can still buy made-to-measure dresses as well. However, if you do not have either the time or the money to do this there are plenty of alternatives.
The most successful modern designers ensure that they use designs and materials, which allow them to make dresses that the woman in the street can afford. However, this does not mean that these same designers do not have rich and famous as clients as well. Designers like Gorgeous Culture and Quontum are great examples of this kind of designer.
Both designers have celebrity customers. Yet, their dresses are priced in such a way that most women can afford to own at least one.
They have achieved this amazing balancing act using clever marketing. Key to their success are strong designs, which stand out from the crowd. They know their market and come up with designs that appeal to the young women that they target. The fact that their designs are so innovative means that many celebrities love to be seen in their dresses. This fact, in turn provides them with an amazing marketing platform.
Because celebrities wear them far more women are aware of and desire their dresses. This means that they want to own these dresses as well. This fact of course enables them to sell a huge number of each dress. Because of the economies of scale involved, they are able to keep the prices down to a reasonable level. They are careful to maintain this cycle of success and to respond quickly to new trends and market demands.
To access a fantastic range of designer dresses at great prices visit the Little Black Dress website.