Freya announces partnership with Mobos
There are lots of different items of lingerie on offer for consumers to choose from these days, including Freya underwear.
Fans of the brand may be interested to note that it has partnered with the Mobo Awards for the second year in a row.
The event is set to be held at the Liverpool Echo Arena and all Mobo nominees, performers and VIP guests will get to see an exclusive preview of Freya’s Spring/Summer 2013 lingerie and swimwear collections.
Also, the firm’s team of bra fitting experts will be standing by at the Freya Booth to offer assistance to attendees.
Last year, the Freya team got to rub shoulders with a host of celebrities, including Jessie J. She visited the booth before her performance and left with a bikini for her next holiday. Other famous faces to approach the Freya representatives included Katy B and Alexis Jordan, while Dionne Bromfield was the first to head into the Bra Booth to be fitted.
As well as its lingerie previews and fittings, Freya will also be tweeting live from the awards ceremony.
Head of at marketing at Freya Lingerie Ann-Marie Manley said: “We‘re so excited to have partnered with the Mobo Awards again. Last year was fantastic and we were so thrilled to meet and fit so many hot female music artists and VIPs.”
She went on to say: “This year there are some amazing nominees both from the UK and internationally and we greatly look forward to the awards, wishing all of the nominees the best of luck.”
Of course, consumers do not have to be guests at prestigious awards ceremonies in order to take advantage of the range of Freya lingerie now available. They can simply head to the internet to source bras and other products made by the company.
