Choosing a web development company is one of the most important decisions a growing business can make.After all, a successful website is likely to play a crucial role in the growth of any modern business, especially if e-commerce is going to be part of the offering. In one fell swoop, a newly launched website can potentially bring a company in to contact with millions of people. Indeed, it is worth bearing in mind that the internet is accessible to around a third of the world’s population – over two billion people. In this context, creating a compelling business website is crucial, as is the choice of company to do the job.
Here then, are some hints and tips on choosing an effective web development company.
First and foremost, before even approaching potential web design companies, it is vital to develop a clear vision for the planned website; its purpose, scope, target audience and any unique selling points. This will help in selecting just the right company. After all, nailing down the site requirements will help to filter companies that can’t match them, or don’t quite fit the bill.
Recommendation and reputation
Nothing beats a positive word-of-mouth recommendation from a friend or colleague, ideally in a similar industry to that covered by the planned site. Failing this, scouring the internet for companies that have been well-reviewed, have won industry awards, or display verifiable testimonials, can be a good second-best.
Attaching a high priority to usability and clean navigation
Web development companies that promise elegant graphics are certainly worth investigating, but always ensure that their main priority is a user-friendly website with a clear, purposeful navigation. The user must never feel lost or distracted by visual effects which have been added to the site with no real purpose.
An understanding of colour balance
The area of colour is where a good web design company will really come into its own. They should be able to suggest a colour scheme which is consistent with the tone of the website and which strikes a balance between quirky, compelling and easy on the eye.
Awareness of marketing needs
A strong web development company should always be keen to integrate marketing requirements in to the overall design. Marketing should never be an afterthought. In particular, this involves building SEO (search engine optimisation) techniques in to all aspects of the site, from the use of page titles and headings to alt-tags for images.
Look for an end-to-end service
A relationship with a company that offers an end-to-end service could be particularly valuable for a growing business where it’s all hands on deck from the staff. A service which includes hosting a website, as well as developing it, can save hours of time and hassle for a website owner. Furthermore, if marketing and SEO services also come as part of the package this can only be beneficial. A partnership with an ‘all-in-one’ company like this can greatly simplify the day-to-day management with of a business website.