The retail market is a very competitive one and ultimately any business is going to need to be very focussed on staying ahead of the competition and being more attractive to customers to ensure they get trade over other similar outlets.
However, many towns today feel like ghost towns, and without any customers on the high street, standing out is the least of a business’s worries as, without custom, there will be no competition anyway.
Therefore, in times of economic hardship, it is actually important for retailers to work together to entice people back onto the high street, as the more that each business does to bring customers into town, the more custom there will be to go around in general. Many companies use supplier portal and it benefits the retailer to build good relations with customers.
By being more collaborative, businesses will actually see far more success than if they try to simply retain as much custom as possible, and the more reason people have to head into the town centre, the more likely each retailer is to make sales.
Focussing on retail design can help. However, if only one store gets in retail designers it may not cause the necessary stir to lure people out of their homes and on to the high street. However, if the whole high street is transformed with many businesses using retail designers to help them transform their image, far more people will come out to see the many changes going on within the town.
There will be plenty of businesses that are not your direct competition that you may be able to work with too. By promoting each other’s business, you could easily see greater awareness of your brand in no time and, combined with the buzz you can get from the right retail design, you may well find that working together is the best way to regenerate your entire high street.