The high street is having a tough time at the moment. Shops are closing at a record rate and high streets up and down the country are blighted by empty units. What future then for the high street store?
Shoppers are feeling the squeeze right now. People have less money in their pockets and the high street faces fierce competition from online retailers who operate with lower overheads and can undercut prices. But price isn’t everything. Shopping isn’t just about necessity. It’s a leisure activity in some respects. An afternoon out with friends browsing, shopping, eating and chatting.
High street stores can’t compete on price, but they can offer a very different kind of retail experience, like expert advice and great service too. A huge part of this is the theatre of retail. Retail designers can have a huge impact on the success of the store. By investing in the design and décor retailers can create a store that looks fantastic and is laid out to maximise customer spend.
Good retail design fuses elements of creativity, great window displays for example, with a clear layout that customers can navigate to find exactly what they are looking for. Creating the kind of store that people want to come back to over and over.
It might sound simple, but effective retail interior design is a real art form that is hard to pull off. Best to call in expert external consultants then to help get it just right.
Retail is a tough business, never more so than right now. Retailers need to give customers something different, something they can’t get online. Everyone loves a trip to the shops once in a while. Retail designers can create stores that people love to shop in and where they are happy to pay a premium for that experience.
For more information please visit – www.barberdesign.co.uk