Ineffective marketing may be costing UK firms
There are plenty of superb marketing techniques and opportunities available to UK companies. For example, they can make the most of Cardiff leaflet delivery to help drum up custom. However, it seems as though many organisations are failing to adopt a savvy approach to advertising.
According to a report produced by Marketing QED, British businesses may be wasting around £2.5 billion each year due to ill-advised advertising decisions.
The marketing software provider polled 459 marketers and found that respondents were more likely to follow what their firms have done in the past (39.4 per cent) or what seems to be the commonly accepted practice in their industries (34.9 per cent) rather than seek advice. Only 6.8 per cent of those polled sought advice from colleagues, while 6.1 per cent looked to outside agencies for guidance.
Meanwhile, fewer than a quarter of the enterprises questioned had ever used the services of a data professional to forecast potential results.
According to Marketing QED, this phenomenon is not restricted to small organisations. Even among firms with marketing budgets of over £1 million, 37.2 per cent did not turn to analytics tools.
Responding to the findings, Marketing QED’s chief executive officer Glenn Granger said: “Most marketers make decisions based on instinct, convention or their experience of what tended to work well in the past.
“The problem is that this seldom works, and there is massive wastage as a result. Marketing is fiendishly complicated: most single purchases are the result of many messages received through many channels, in many places, over a period of time, and this is too much data for our brains to process.”
Those organisations that do utilise analytics tools to determine the best advertising solutions may well turn to Cardiff leaflet distribution services to help them promote their goods or services.
