These days, it is straightforward for entrepreneurs to take advantage of the services of printers in London to produce professional and effective leaflets. However, in order to achieve the very best results, it is important for bosses to be savvy when it comes to design.
Thankfully, there is plenty of advice available. For example, writing in the Journal recently, Francesca Craggs offered some tips. Drawing attention to the importance of well composed marketing material, she said: “Effective design is the key to a successful marketing campaign. Amazing results can be achieved when considering both the design and how it relates to the message you want to get across to your audience.”
According to the expert, by taking advantage of some simple techniques, managers can ensure their campaigns have the “creative edge” required to capture the attention of their target audiences.
Ms Craggs suggested that it is important for people to make sure their designs are eye-catching and match the theme of the information contained within them.
Providing an example, she referred to a leaflet belonging to a transport company seeking to promote its services via a competition. It encouraged people to guess the number of balloons needed to lift a bus, with the winner to benefit from a weekend away.
Commenting on the design, Ms Craggs remarked: “For this particular leaflet, they use the image of a bus being lifted by balloons. With a bright, attractive design to catch the eye of the reader, this theme linked with the competition.”
Concluding, she added: “With marketing campaigns that involve door drop and leaflet distribution, a strong theme and related imagery can make the difference between a good and a great response.”
By putting some time and thought into their designs and making sure they find suitable printing services London, people can achieve impressive results thanks to their leaflets.