More and more people are finding they need to drive to ensure that they can get the jobs they want or simply to ensure they can live where they desire and yet still have the professional or social life they want. Likewise, many pastimes such as being in a band will require a car, as will many jobs. And yet, in some geographical areas, the need to drive is actually decreasing due to many external influences, from the rise in focus on public transport even through to something as simple as the ease in which social media allows people to stay in touch and contact people all over the world.
What this means for those looking to start a driving school is that location will be very important. Those who wish to get the most business are likely to benefit from starting their business in an area where owning a car is extremely important. Mid-size towns are perfect for this. Not only will there be a high rate of people needing to drive per thousand, but overheads will be lower and even driving instructor insurance is likely to be less in such areas.
Of course, this doesn’t mean that cities and large towns should be avoided altogether, only that these mid-size towns are perfect for those with limited resources to advertise from inception or for those who want to be able to ensure an easy captive audience.
Once you have made your decision about where to set-up your driving school, the most important thing to do will be to get your driving instructor insurance. Once you have PDI insurance, you will be able to start making money, and therefore if you have even just a few clients to start with, you will be able to use the revenue this brings to advertise more as you grow.
Once you are qualified and have PDI insurance, you simply need to ensure that you offer the right introductory offers. With tests being harder than ever to pass, clients will be with you for a long time, and you can therefore lose money in the beginning in order to attract them.