Standing out at Christmas is never easy. Almost all businesses will be pulling out the stops as December wears on and in turn almost every possible base will be covered. As such, if no one spent huge amounts of money on advertising and special offers over the Christmas period, almost every single business would still find that they had similar levels of custom, but without the many overheads that are associated with the festive period.
However, it is unlikely any businesses will stop advertising any time soon and therefore all businesses will need to put the effort in to ensure they don’t get left behind. However, to cater for a captive Christmas audience, you will almost certainly need to find an approach that instils feelings of goodwill as opposed to merely trying to take generic steps to impress the masses.
One option is to offer festive food and drink to customers, and no matter what you sell, this approach can bring many benefits. By installing your own limited array of catering equipment you could well find that a warming selection of food or drink is the thing that brings people off the street as opposed to masses of costly promotion, and by investing in catering gear you can have equipment that lasts you all year round rather than an approach that only benefits you for a very limited part of the year.
Of course, those who already serve food and drink may not seem to benefit from extra catering supplies, but in reality it may actually be the perfect time of year to invest in new equipment. By offering something new and being able to actually cater for the Christmas rush, you may be able to do what your competitors can’t and actually offer the same high levels of service during such a busy period as you would at the quietest of times.