Chain restaurants have certain things going for them that smaller boutique restaurants simply cannot compete with. As such, it is important that smaller eateries play to their strengths, highlighting their unique menus and the potential for diners to have a genuinely new experience. It will also be important for such business to make use of alternative advertising avenues.
Major chains will have name recognition, an ability to buy all of their stock in bulk and a great deal of financial backing to make them far more competitive and far better at getting their name out there.
However, what they won’t be able to offer is a personalised experience, promotional offers that are relevant for a given area or clientele, or the same type of dedicated customer service. By utilising social networks, not only can smaller restaurants strike up a rapport with their patrons and in turn inspire customer loyalty, but they will also be able to very effectively advertise to their core audience without needing the money that the bigger chains will have behind them.
However, one area where smaller restaurants often go wrong is in not offering the right levels of professionalism. Whilst chains may have more money to invest in attractive menus and menu holders, professional items such as these will be integral in inspiring confidence in your business amongst your customer base. By investing in the right furniture, lighting and table menu holders from the off, you are far more likely to see people favouring you over the more impersonal and, often, more bland chains they may have visited time and time again.
By ensuring you have the right tools at your disposal, and by listening to your customers and ensuring that you offer them a high class of both service and food, you are likely to be able to compete with the top names, even if your prices are slightly higher than those offering 2 for 1 deals on glamorised microwave meals.