Being one step ahead of the competition in terms of product placement, awareness and interest is always going to be important for any cosmetics company. However, to be ahead of the curve you need to be aware of the latest trends in the industry and be aware which way the wind might be changing.
Most recently, getting ahead has meant making high-tech claims to stimulate interest amongst increasingly savvy customers and looking far more into USPs as opposed to simply focusing on statistics.
For many companies, keeping up with global trends will be directly linked to understanding the most appealing personal care ingredients. The best ingredients will be those that have numerous health boosting properties and those that have some kind of place within common public awareness already.
However, very few companies will be able to make these discoveries on their own. Visiting conferences such as the highly regarded in-cosmetics Asia exhibition will help companies to have access to all the latest developments from numerous different suppliers of numerous different ingredients. Visiting the likes of in-cosmetics Asia will help any cosmetic manufacturer to very quickly understand which personal care ingredients are likely to be favoured by the consumers of tomorrow rather than focusing on the approaches that are in demand today.
Being the first to release a specific formula is extremely important and is one of the most effective ways to stand out in what is now an extremely crowded retail arena. Those companies who look to formulate new products through only their own research, or by trying to guess the direction the industry is heading without all the relevant information at their disposal, are likely to be missing out on a huge wealth of knowledge that is out there, and missing out on potentially being able to expand far beyond the territories in which their products are currently placed.