It’s still looking pretty tough out there in 2013. Businesses have to be on their toes to keep the tills ringing. Customers have limited spending power right now and continue to budget carefully. Business owners need to do everything they can get to get people in through the door. It’s time to come up with some gimmicks and promotions to keep business ticking over. A little bit of marketing creativity goes a long way.
A little advertising never goes amiss, but how best to catch the attention of shoppers, diners and drinkers who are watching what they spend? Well there are plenty of old school ways of doing this that are still hugely effective and don’t cost a great deal.
Display banners are a great marketing tool. When people walk passed or are stuck in slowing moving traffic and glance up, they’ll certainly notice a colourful and well designed banner with details of a special offer. Who needs an advertising hoarding when there’s a nice big fat space on the outside of the front of the building to hang signs with details of promotions and offers? It’s a ready made space that’s waiting to be exploited.
Everyone loves a good deal. Bargain hunters are out in force. If there’s a way to save some money or get two for the price of one then they’ll come in in droves. Don’t dream up a promotion only to see it fail through lack of publicity. Tell people about it with advertising banners.
A good partner will be able to knock something up quickly. Something that looks great and doesn’t put too much of a hole in the marketing budget. Get that sign up and let everyone know what’s on offer. Smarter advertising is the key to making it a successful 2013 for traders, restaurateurs and pub owners.