Promo girls and event staff are hired for many different purposes and lots of organisations will use promo staff on a regular basis as and when they require them. There are a number of promotional staff agencies that specialise in supplying experienced and reliable promo girls and event staff who fit the specific requirements of the client. Promo girls tend to be young and attractive girls who are lively and full of personality and who can add something extra special to an event or occasion. Often promo girls will be hired to carry out modelling work including bikini and underwear shoots, fashion shows, hair and beauty shoots, photographic work, glamour shoots and fashion shoots and they will often cost considerably less than if companies used models from a dedicated fashion modelling agency.
The various roles that promo girls and event staff can be hired for include campaign management, event staffing, product sampling, product demonstrations, reporting, leafleting, logistics, stock handling, mystery shopping, road shows, retail events, brand ambassadors, data capture and merchandising. Promo girls can also be hired to be performers or dress up as characters for events and promotions, for PR launches, for hospitality, conferences and exhibitions and for many other purposes. When it comes to promo girls or event staff some clients will have a very specific brief for the type of people they want. This may include specific heights, dress sizes, looks or males or females. If promo girls are being hired to model or represent a brand then the brand will want people who reflect their brand in a positive way and who fit the company’s image and values.
Promo girls will often be hired to work at male orientated sporting events, road shows and exhibitions where they will be hired to help attract men to a particular product or service or just hired to offer hosting and waitressing services. Promo girls and event staff will often get to work at some very high profile events and they need to represent the company in a positive way at all times. People see promo girls’ work and event staff work as being fun which it is but it also requires a lot of hard work, patience and dedication.
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