Pop up shops are not a new addition to the high street, having been growing in prominence for over a decade now. And yet, it is only now that people are really starting to understand the implications that their success is having on the retail industry as a whole.
Despite the double dip recession which is allegedly now at an end, pop up shops have shown themselves to be extremely popular amongst consumers, being a great way to boost brand awareness and to even develop a brand in the right manner using the feedback of those within such an environment.
However, whilst they are a great way to increase profits and promote a brand or business, there are other benefits that the surge in such retail units is allowing businesses to see.
Firstly, by looking at what makes the pop up shop so successful, businesses are able to more effectively focus their current approach to their permanent stores. However, it is not just the lessons learned within these retail spaces that help, but also understanding what makes them so successful as a whole.
The pop up shop is successful because it is new and exciting; something that will make people notice a brand and something that will cause people to talk. As such, businesses can dramatically boost their profits by applying to this to their approach to their permanent stores too.
Changing retail design is one way to make customers notice you more and to make them excited about what you offer once more. Furthermore, such a change provides a talking point and something that can be extremely well exploited through social media.
The lessons that need to be learnt from the success of the pop up shop is how important it is to engage your customers and to excite them, and just how important a new and unique retail design can be.