The clothes industry continues to thrive as a prospering business in which items are in continual demand by men and women who wish to look fashionable and stylish throughout the year. From t-shirts and jeans to skirts and dresses, customers search for items of clothing that suit their personal tastes and provide the overall appearance that generates self-confidence and overall happiness. Fashion designers create and manufacture a considerable range of clothing for customers to choose from to suit all variable tastes and preferences.
Due to the ultra-competitive nature of the retail industry, clothes companies must utilise effective marketing techniques and stock management systems to effectively provide customers with the best level of service. Customers should be able to walk around a retail store that is well designed, laid out and provide adequate access to clothing products they may consider purchasing. Integrating display stands and general neatness within the appearance of clothes hung up or folded on a display table can generate the instant visual attraction required to attract customers to purchase items, whether they are new in stock or popular consumer purchases.
Including hang tags onto every hanger can add to the visual representation that can be influential in generating an increase in sales profits and conversion rates. Visible tags which clearly state an item of clothing is reduced in price as part of a sale, or included within an offer such as ‘buy one get one free’, instantly grabs the attention of prospective consumers who wish to obtain fashionable items at a cost-effective price.
Tags can also be utilised to effectively categorise each item or section of clothing into particular sizes, ranging from small to extra large (this may ultimately depend on the size of clothing a retail store choose to stock). This can be beneficial to both retail company and customer; the former can utilise an effective form of stock management to adequately replenish each section with the correct sizes if and when the number of product on the shop floor becomes low, while the latter use size cubs to instantly pick up clothing in their size without having to look for labels in order to find out.
Both tags and cubes contribute towards an efficient and effective system which allows retail companies to operate in a pro-active manner and effectively sell their products to current existing and prospective customers.