Business card designs can say a lot more about a business than many people realise. Whilst the quality and contents of your business card will clearly be important, and whilst eye-catching designs may help you to simultaneously stand out and help potential clients better understand what you do, there is more to effective designs than just choosing graphics that seem to suit your business.
The importance of the right fonts and graphics is something that is touched on in great detail by the majority of people offering advice on how to make business cards more effective and appealing, but many tend to overlook the importance of colour. Colours represent very specific things in business, and the colour of a business card will instantly lead to associations being formed in the recipient’s mind. In turn, good use of colour can work very much to one’s advantage, whilst poor choices will very much be to the detriment of both a card and business.
Whilst yellow may be a great colour for those whose business is all about warmth and comfort, or even those in the food trade, the happy associations of the colour will very much be at odds with the ethos of many other companies. Those dealing with grave matters for instance might struggle to be taken seriously if their custom business cards included such bright colours.
Red will often be synonymous with strength, and so those who need to instil a sense of power will benefit from the use of the colour. Green on the other hand will suggest nature and calm, whilst blue meanwhile will signify intelligence and stability.
By understanding how colours effect perception and mood, businesses could easily find that the cards they offer clients or prospective customers are far more effective at getting their message across, and that they are in turn remembered for all the right reasons.