Not everyone who buys food and drink from pubs and restaurants will be willing to eat whatever they want whenever they want it. However, on the flip side, there will be those who want to be able to indulge themselves when they are out without feeling guilty about doing so. As such, deciding whether to include calorie information on menu boards and the menus themselves can be tricky to weigh up.
Ultimately, customers are increasingly expecting to be offered such information to help them make final decisions about the food and drink they will consume. Yet will adding in calorie information put off those that would rather not know?
It is amazing how easy it is to ignore information we are presented with if we have no interest in knowing it. The brain is a very interesting tool that can allow us to remain totally in denial even when presented with cold, hard evidence. As such, those who want to know what they are consuming can, and those that don’t will simply choose to not even notice the calorie information or will choose not to do the maths to work out their overall consumption.
The right menu display will help increase custom in general. By having an attractive display case that draws the eye, individuals will take more time to read the information that is presented, and if you can include detailed information about what they will get and what they are actually consuming, both health-conscious and health-indifferent people alike will feel far happier to eat or drink on your premises.
For businesses that offer customised products, this can be even more important, allowing individuals to choose exactly what they add and feel comfortable in doing so.
Transparency breeds trust, and so displaying calorie information in attractive displays may not only help you bring in those that like to count calories, but it should even help attract those that don’t.