Huge video wall unveiled in UK shopping centre

The range of audio visual solutions available to firms these days is immense and more and more companies are switching onto the benefits of digital signage.

Showing it is determined to ride the digital wave, London shopping centre Westfield Stratford City recently unveiled what has been described as the largest LCD video wall in Europe. The mall now features several types of display, ranging from single screen modules to huge video wall set-ups that, in some cases, occupy the entire length of a wall within the centre.

The screens are located either in front of an anchor tenant’s store or by a mall traffic hub, such as an escalator landing. This is so that customers are able to enjoy good views of the displays as they are passing by.

In total, there are over 350 digital signage screens around the complex, including 12 double-sided wafers, four wall-mounted 55-inch digital posters, ten 12-screen bulkhead video walls, a five by five screen setup in the Vue Cinema foyer and two 27-screen walls, one above the other, outside Marks & Spencer.

The centrepiece is a five-tonne 102-screen double-sided video wall that is located outside the John Lewis store.

These digital signs show interactive marketing messages and centre and store information, as well as providing details of events, exhibitions and dining and store offers.

Marketing general manager at the mall Myf Ryan remarked: “The on-going inclusion of digital signage is now seen as a fundamental component of shopping centre operations and is vital in enhancing the shopper’s customer experience by educating them on product offerings, brand awareness and reinforcing a positive shopping experience at the mall.”

Digital displays like this can help to boost the appearance of spaces and they also represent a dynamic way of communicating with the public. It is no surprise therefore that a rising number of organisations are making the most of them.