There are many different handbags for consumers to choose from these days, but it seems that all these items have one thing in common. Research has found that people consider other individuals’ handbags as off limits and they do not feel comfortable looking in them.
According to a study conducted on behalf of Cadbury, 42 per cent of women think that looking into someone else’s handbag is as personal as reading her text messages.
Meanwhile, more than eight in ten (82 per cent) stated they believe that the contents reveal a lot about women’s personalities.
Among the items that commonly feature in bags are loo roll, spare knickers, chocolates and an iPods. Other belongings that can often be found are painkillers, sunglasses and nail files, as well as money, makeup bags and diaries.
Women in Birmingham were said to be the biggest hoarders, taking an average of 63 individual items around with them every day.
The research also noted that the average cost of a women’s handbag is £96, but the value of its contents exceeds this at £110.
This makes it particularly important for consumers to be mindful of security issues. If they do not keep a close eye on their bags, individuals can find they are the victims of thieves.
Responding to the findings, behavioural expert Judi James said: “The fact that a woman views her handbag as a sacred place that should be treated with the utmost privacy, shows how special her hidden treasures within are.
“Sharing your handbag contents is almost like undergoing a personality test and can reveal much about your current mind-set. The things we can’t live without say an awful lot about who we are – your choice of which essentials you carry around with you shows what is important to you in your daily life.”